About Cocktailored
Cocktailored is a Swedish apparel brand inspired by cocktails, wine and the culture around them. Founded in 2020, we create embroidered caps, T-shirts, hoodies and other pieces built around iconic drinks, wine regions and the moments that bring people together.
Our story
Founded in Sweden. Inspired by the classics.
A great story starts with a couple of drinks, and so did we.
Founded in Sweden in 2020, Cocktailored was born from a shared love for cocktails, bold yet clean design, and the kind of pieces we’d actually want to wear – and figured like-minded people around the world would too.
We’re inspired by the classics, like the Negroni. First mixed in 1919, now a staple on menus and in lives across the globe. Not a trend, but a lifestyle.
That’s how we see what we do: clothing made to feel right every day, not just for the moment. Our pieces are made to be worn, lived in, and come along for whatever the night turns into.
Nothing complicated. Just good-looking essentials made with attention to quality and detail.
Cocktailored isn’t about dressing up. It’s about feeling like yourself, wherever the night takes you.
Here’s to the nights we won’t remember with friends we will never forget.
What we make
Cocktail caps
From Negroni and Espresso Martini to Margarita, Dry Martini, Old Fashioned and other bar classics, our embroidered caps turn favourite drinks into something you can wear. Explore our caps and discover designs inspired by cocktail culture.
Wine-inspired caps and apparel
Cocktailored also celebrates wine through designs inspired by grapes, regions and bottles worth talking about. Our collections include references to names such as Champagne, Barolo, Chablis, Riesling, Pinot Noir and Nebbiolo, depending on the current range.
T-shirts, hoodies and more
The same ideas continue beyond headwear. Our apparel collection includes T-shirts, hoodies and other pieces designed for people who would rather wear their favourite drink than another anonymous logo.
Made for people who care about what’s in the glass
Some customers come to Cocktailored because the Negroni is their drink. Others are looking for a gift for the friend who always orders an Espresso Martini, talks about Barolo, or knows exactly how they want their Martini.
That is the idea behind Cocktailored: take the drinks, places and rituals people already care about and turn them into pieces they actually want to wear.
Why Cocktailored?
Inspired by real cocktail and wine culture
Our designs start with recognisable drinks, wine references and the social culture around them. They are made for people who already have a favourite order – or know someone who does.
Designed to be worn beyond the bar
The references may come from cocktail bars and wine tables, but the pieces are designed as everyday apparel. Clean enough to wear often, specific enough to mean something.
A gift that feels personal
A cocktail or wine reference can say more about someone than a generic gift. That makes Cocktailored a natural place to look when you know what they drink but do not know what to buy them.
Cocktailored at a glance
- Brand
- Cocktailored
- Founded
- 2020
- Origin
- Sweden
- Core inspiration
- Cocktails, wine and drinking culture
- Products
- Embroidered caps, T-shirts, hoodies and other apparel
- Popular themes
- Classic cocktails, wine grapes and wine regions
- Website
- cocktailored.com
Frequently asked questions
What is Cocktailored?
Cocktailored is a Swedish apparel brand founded in 2020. We create embroidered caps, T-shirts, hoodies and other apparel inspired by cocktails, wine and the culture around them.
What kind of designs does Cocktailored make?
Our designs reference classic cocktails such as the Negroni, Espresso Martini, Margarita and Dry Martini, as well as wine grapes and regions. The exact range changes as collections evolve.
Does Cocktailored make gifts for cocktail and wine lovers?
Yes. Many of our designs are built around specific cocktails or wine references, making it easier to choose something personal for someone whose favourite drink or wine style you already know.
Where is Cocktailored from?
Cocktailored was founded in Sweden in 2020 and sells cocktail- and wine-inspired apparel to customers in multiple markets.